High Fashion Clothing Rental Los Angeles

From luxury mode houses to designer vintage boutiques, Hollywood stylists take no shortage of options to pull from this awards season. Ahead of the Emmy Awards this Sunday, insiders take notwithstanding some other red carpet wardrobe source to consider, should they need a luxe, last-infinitesimal look: the new Los Angeles showroom of Chicago-based entrepreneur Janet Mandell's high-end mode rental service.

Later on testing the West Coast waters with an invite-but pop-upward in mid-June, Mandell's eponymous showroom (formerly named Past:Fashionaholic afterward the fashion and lifestyle weblog she founded in 2013) is moving into a permanent 1,500-square-foot space within a private residence in Westward Hollywood. Beginning Friday, clients can pull from an incredible treasure trove of pieces — worth $two.three million in total — such as Chanel tweed suits, dresses, bags and fine jewelry; a crystal-embellished floral silk dress by Giambattista Valli (the designer'south tulle-powered collaboration with H&One thousand is too on offering); and a feathery satin gown with a mesh bodice from Gucci's autumn 2013 runway collection.

Rounding out the offerings are footwear and accessories, such equally strappy heels by Stuart Weitzman, Manolo Blahnik and Jimmy Choo; vintage necklaces by Van Cleef & Arpels; and sparkling clutches by Judith Leiber and Saint Laurent. Items can be borrowed on a weekly basis, with pricing ranging from $200 for handbags, $250 to $350 for cocktail dresses, and $500 for gala-worthy gowns.

Height Hollywood stylists such as Mimi Cuttrell (whose clientele includes Priyanka Chopra, Ariana Grande and Gigi and Bella Hadid), Monica Rose (who dresses Chrissy Teigen, Shay Mitchell and Chanel Iman) and Dani Michelle (who oft borrows for Kourtney Kardashian) are fans of Mandell's drove of show-stoppers. Her pieces are already on regular rotation with Chopra, who recently appeared on The View in a Tom Ford dress and frequently sports Chanel from the exhibit, such equally a caput-to-toe ensemble worth $18,000 that included a yellow tweed conform jacket and skirt set with a flap bag. For the"Karl For Ever" tribute to Karl Lagerfeld at the G Palais during Paris Fashion Week, Cuttrell dressed Gigi Hadid in a Chanel suit from Mandell's showroom.

When information technology comes to her top-tier clients, "I'm very transparent. If [a stylist] picks something, [I'll let them know if someone] wore it final year for awards flavour," Mandell tells The Hollywood Reporter. "It's up to their discretion whether they want to proceed, [but] there's so many opportunities and so many different [options]. We accept over 3,000 pieces, so they can actually go and dig keep to find something for their clients."

Mandell's Fifty.A. debut likewise coincides with a new direction and rename of her company. "Nosotros launched By:Fashionaholic based on the thinking that nosotros were simply going to exist in Chicago," she says. "[When] I started my blog, we thought, 'I already created a community and everybody knows who I am.' [Now], nosotros're thinking long-term. Let's say one solar day we decide to design dresses nether our brand. If nosotros decide that we're going to open internationally, Janet Mandell is a more recognizable brand name, [particularly] if we evolve into different categories."

The new West Hollywood location means that Angelenos tin rent the same exact outfit worn by Chopra or Gigi Hadid (who was styled by Cuttrell in a Mary Poppins-inspired ensemble comprised of a Balenciaga hourglass glaze, white ruffled blouse by Lanvin, and Celine leather skirt for Taylor Swift's New year'due south Eve fustigate) — so long as they article of clothing the same size.

"We don't carry multiple sizes. I live in Chicago and so when nosotros started this business [in that location], I know how small the city is, everybody knows everybody," Mandell says. "You lot don't desire to be caught going to an event where somebody [else] tin can have the same dress. Some people are very sensitive to that. And so nosotros started off with but having ane [size] per mode, which kind of works for us."

Mandell'southward collection of archive finds also caters to manner-loving "A-level [stars who] do not want electric current pieces," she says. "They want Gianni Versace, Valentino and Chanel [from] the '90s. Fifty-fifty with Gucci, it has to be a drove that Tom Ford designed [for the Italian house] in the '90s; with [Jean Paul] Gaultier, it has to exist deep from the 1980s."

That'southward what sets her autonomously from other resale and renting services, such as Hire The Runway (which has a showroom at The Village at Westfield Topanga), designer consignment retailer The Existent Real (which opened a W Hollywood flagship in 2018) and Rebag, the luxury handbag re-seller that debuted two stores in 50.A. last year.

With her 50.A. opening, Mandell hopes to concenter the green-minded ruby-red carpet regulars who already apply services such as New York-based online platform Armarium, which often pops up in L.A. come awards flavour. (Boutiques like Decades, Entre Nous, The Way We Wore and What Goes Effectually Comes Effectually also cater to Hollywood's vintage-loving event circuit crowd.) Per ThredUp's 2019 Resale Report, second-paw, subscription and rental apparel and accessories comprise the fastest-growing retail categories, with the U.S. apparel leasing market place expected to grow to $4.four billion by 2028, co-ordinate to GlobalData.

"We want people to understand the accessibility, but as well the sustainability," Mandell says. "The habiliment that nosotros take is so high-cease and and so expensive [and] we're giving the right type of clients the access to wear them on a special occasion, and so render it. They don't have to re-sell it or have it to the cleaner; it doesn't have to sit in the closet. That's really what we believe in is giving people the opportunity to article of clothing something fabulous at a pocket-sized fraction of the retail price. We're recycling fashion, and I think that'south something that nearly people don't realize how of import information technology is, especially in our world that we live in."

Earlier launching her style rental service just a year-and-a-half ago, Mandell founded the high-end pet carrier line PeTote in 2001 ("That was when Paris Hilton was conveying her dog everywhere," she says), followed past Mia Bossi, a luxury convertible diaper bag label, in 2005.

"One day this idea came out of nowhere, and I was thinking, 'I'm buying all of these dresses for i consequence. Why am I spending all of this money?'," she tells THR. At her husband's proffer, Mandell began renting her ane-of-a-kind luxury dresses from her own closet to friends in the Windy Metropolis and beyond. "Our revenues were amazing the first yr. We didn't have a website and it was all word of mouth; nosotros didn't have to spend tons of money on marketing [and clients plant us] through Instagram.

Mandell recently relaunched her website where clients can browse inventory, rent pieces online and book an appointment with a stylist in the Chicago showroom; soon, the Fifty.A. location will exist bookable through the site.

Janet Mandell showroom, 8638 Franklin Ave., West Hollywood; janetmandell.com